WHICH PAPER?Selecting the right marketing product can be overwhelming with the seemingly endless choice in paper, size and finish. Your budget can sometimes determine this but considering the following will help determine the best product for you. Paper is determined by the weight and finish. Paper is often referred to as 'GSM'. GSM (grams per square metre) is the weight of the paper, so the higher the number the thicker the paper. - For example, 80gsm is regular photocopying paper while 360gsm is card used for quality business cards and postcards.
Consider the following when selecting the right paper - Will weight affect the cost of distribution or postage?
- How long does the product need to last?
- Does the product need to be similar to or stand out from other documents?
Most marketing products are available in a range of papers, Greenlea supplies the following paper: | Paper Type | Common uses | | 90gsm bond | With Comps & Stationery | | 100gsm bond | Stationery, take away menus, flyers | | 100gsm Splendorgel | Bright White - Stationery, take away menus, flyers | | 115gsm Art Paper | Flyers, take away menus | | 130gsm Art Paper | Flyers (very popular for flyers) | | 150gsm Art Paper | Flyers (most popular for flyers) | | 170gsm Art Paper | Flyers | | 200gsm Art Paper | Flyers | | 250gsm Art Paper | Flyers | | 260gsm Art board | DLG Marketing card | | 300gsm Art Paper | Tent Cards | | 360gsm Art Board | Business cards, Post cards, DL Cards | | Bond - similiar to normal photocopy paper | | Splendorgel - very white paper, matt finish | | Art Paper - available with matt or gloss finish | | Art Board - quality card with gloss front and matt back. 360gsm Art Board products can be finished with a matt or gloss laminate |
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