Brochures provide a unique opportunity for you to connect with your audience. Not only does a brochure offer multiple pages to present your marketing campaign, its premium look and feel is innately engaging and sure to get the attention of any prospect.
Of course, the effectiveness of your brochure largely depends on your ability to create marketing material that resonates with potential clients. As leading providers of brochure printing services in Perth, Greenlea Print has extensive experience dealing with all aspects of brochure design – and we want to share our insider tips with you.
Here are five key things to keep in mind when creating your next marketing brochure:
1. Know What You Want Your Brochure to Achieve
As with any other marketing tool, the most important part of creating a successful brochure is knowing exactly what its purpose is. For example, the objective of your brochure may be to promote a new product, provide information on an upcoming event or convert readers into prospects. Ideally, every element of your brochure – its design, text, visuals and print materials – should play a role in achieving this objective.
2. Make the Most of Visual Elements
Humans are visual creatures and are far more likely to absorb and respond to imagery than plain text. With this in mind, try to incorporate a number of visual elements into your brochure – particularly if you’re conveying technical or complex data. Graphs, charts, infographics and photographs are all great options for introducing more visual elements into your brochure, and our high quality Perth printing services ensure they’ll look fantastic when printed!
3. Keep It Benefit Orientated
If you’re printing a brochure for advertising purposes, try to always keep your content benefit orientated. You might be incredibly passionate about your company, product or service, but remember that the reader of your brochure probably doesn’t share your enthusiasm. Attract new customers by focusing on how the reader stands to benefit from your offering and don’t get hung up on unnecessary details.
4. Provide a Clear Call to Action
No matter how meticulously you’ve crafted your brochure, it’s always going to underperform if it doesn’t have a strong call to action. Your audience needs to know what you want them to do after reading the brochure and how they can do it. This can be as simple as encouraging readers to call a phone number or register their interest online – the important thing to remember is that your audience is unlikely to engage if they have to put effort into figuring out what their next step should be.
5. Use a Quality Brochure Printing Service in Perth
Finally, you’ll want to make sure that the print of your brochure is worthy of its design and measures up to the quality of your brand. With more than 30 years of experience providing promotional printing services in Perth,
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